Top Earning celebrity blog websites earnings and why Celebrity Gossip is so damn important to us??

How much can we benefit from gossip using a blog and more importantly, Why Celebrity Gossip is so damn important to us??

Well, apparently humans are hardwired to worship and gossip about celebrities. We’ve done it throughout history – the ancient world lauded great warriors, women threw their underwear at the 18th Century composers Liszt and Chopin…

And the reason we do it, according to social psychologists, is that, back during our evolutionary development, learning as much as we could about the members of our immediate social network (or group) increased our chances of survival.

Knowing who might betray you, who could be counted on to provide help or who was available as a mate gave you an edge over your contemporaries at a time when people lived within smaller and more immediately connected social networks. But what about now when survival isn’t, for most of us, such a dicey proposition?

Evolutionary Heritage

That’s where our evolutionary heritage comes in. We still do it, only now our group isn’t just our immediate social network, it also includes pseudo group members, those famous people we see every day whenever we open a magazine, switch on the TV or browse the internet – celebrities!

At least that’s one take on the current mania for celebrity gossip. And, certainly, it seems logical that observing the behaviour of these high-status individuals might have benefits – perhaps we can learn enough to rise to their level! But there are other suggested reasons for our interest in celebrities too.


Within the group of people we do actually know and interact with, as opposed to those we only observe, celebrity gossip plays an important role. It gives us a common interest, something to talk about, and by doing so facilitates the development of trusting relationships and social bonding – another necessity for survival, even in today’s society.

Drivers & Desires

Our own desires play a role too. Celebrities symbolise our hidden wishes for wealth, fame, immortality, invincibility, validation, beauty… In effect, our observation of their lives reinforces notions of transformation and possibility, the idea that one day our lives really might change for the better. If it happened for them, why not us?

And then there are the darker drivers of celebrity worship, among them:

• social fragmentation
• loss of religion
• boredom
• lack of identity

In an increasingly fragmented society, where people suffer greater levels of isolation from common beliefs and goals, celebrity worship fills a void. It provides an escape from the mundanities of daily life and, for some individuals, replaces traditional value systems with its vision of an earthly paradise and promise of transformative wealth and status.

How Much is Too Much?

So, there are a number of justifications for our current interest in the lives of celebrities. But just how much celebrity worship should we engage in? Research indicates that, with its benefits of bonding, entertainment and stress reduction, people who engage in low levels of celebrity worship are actually happier and more outgoing. At higher levels, though, celebrity worship has been linked to depression, anxiety, stress and body image problems.

Did you know there is even a condition known as Celebrity Worship Syndrome? Measured by a 34 item questionnaire called the Celebrity Attitude Scale, the syndrome has been shown to have three broad levels of intensity:

Entertainment – social
At this level fans simply like to learn and talk about their favourite celebrities.

Intense – personal
Fans suffer compulsive feelings. They might, for instance, believe they share a special bond with the celebrity.

Borderline – pathological
This level is characterised by intense fantasies and intrusive thoughts around issues regarding the celebrity. The fan may feel that the celebrity actually cares personally about them.

Generally, the more prone an individual is to fantasy and the less connected he is to his social network, the higher up the Celebrity Attitude Scale he will place.

It’s All About Balance

Celebrities provide us with a great deal of entertainment and enjoyment, both on and (increasingly) off screen. We might be able to take pointers from their success stories, and we can certainly learn from their well-publicised mistakes. There is even an evolutionary basis to our interest. But, beyond certain limits, celebrity worship can be dangerous, leading to unhappiness and undesirable behaviours.

The lesson seems to be, then, that we should enjoy the antics of Brad and Jen, or Brad and Ange (depending on the day of the week), perhaps even admire the status they’ve achieved in life, but never, even for one minute, should we let ourselves believe that they care about us as individuals.

“Disclaimer: the below figures have been calculated using the fantastic ‘’ – a free tool. They are only estimates (lower bounds if anything) of the website’s worth, and should only ever be quoted as such. They are also subject to change with the times.”

10) Pinkisthenewblog

Worth: $29,259 (£17,850)

Monthly income: $1,220 (£744)

Main source(s) of income: PPC (pay-per-click) ads

Honestly these sites all contain very similar content – check it out if you must. I will try and comment on the look and style of the site instead.

A pretty sassy blog, with lots of pictures! It has a very simple layout, with only a small menu.

9) Celebrity-Gossip

Worth: $76,753 (£47,600)

Monthly income: $3,200 (£1,980)

Main source(s) of income: PPC (pay-per-click) ads

Another sassy pink and black theme! There seems to be a lot more content, or at least more easily navigable content, in a wider range of categories here.

8) Gofugyourself

Worth: $115,589 (£70,500)

Monthly income: $4,800 (£2,940)

Main source(s) of income: Product sales, PPC (pay-per-click) ads

A much cleaner look, with lot’s of large pictures – clearly focusing more on celeb fashion!

7) HollywoodTuna

Worth: $181,334 (£112,400)

Monthly income: $7,550 (£4,700)

Main source(s) of income: Sponsored ad campaigns

Let’s just say LOT’s of pictures, of female celebrities…and not much else. Well updated though, I’ll give it that

6) Celebitchy

Worth: $205,986 (£125,650)

Monthly income: $8,600 (£5,200)

Main source(s) of income: Ad campaigns, PPC (pay-per-click) ads

A more ‘in-depth’ take on the celeb news. This site really churns out the articles, and they’re good – no wonder it has such a good following

5) TheHollywoodGossip

Worth: $274,600 (£170,250)

Monthly income: $11,450 (£7,100)

Main source(s) of income: ad campaigns, PPC (pay-per-click) ads

Pink and Black is back!! A wide array of categories covered here actually, but pretty much all are celebrity news/gossip based in some way.

4) Popsugar

Worth: $637,900 (£395,500)

Monthly income: $26,600 (£16,500)

Main source(s) of income: PPC (pay-per-click) ads

A pretty massive site – celebrity news and gossip is well covered, but there are also a lot of things related to this lifestyle e.g. beauty, fitness etc covered. It has a clean look; you can scroll past the blog posts without them hitting you in the face…

3) Hollywoodlife

Worth: $995,627 (£617,300)

Monthly income: $41,500 (£25,700)

Main source(s) of income: product sales

…which is exactly what you can’t do here! Prepare to be walloped in the face by PINK, YELLOW, BIG, BOLD, BRIGHT!! It does the job well enough, however – the posts really grab your attention – this is probably the most gloss-mag style site.

2) Perezhilton

Worth: $1.91 mil (£1.17 mil)

Monthly income: $79,600 (£48,500)

Main income source(s): PPC (pay-per-click) ads, ad campaigns.

Put simply “Hollywood’s hottest celebrity gossip” – and no other blogs do it quite as rapidly or as sassily as perez.

1) Tmz

Worth: $6.96 mil (£4.25 mil)

Monthly income: $290,000 (£177,000)

Main income source(s): PPC (pay-per-click) ads

A host of the buzzing world of entertainment and celebrity news and gossip – this site has become a dominant power. Valued at almost 7 million dollars (lower bound, remember), TMZ was started by AOL and although it looks like any of the other sites, with blog-style posts/reports, it’s more of a news organization. I just thought I’d demonstrate how big these guys can grow.

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Til then!



2 Responses

  1. Nirob 3 years ago
  2. Rebekah Gentry 2 years ago

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